“FROM ARCHITECTURE TO EXPERIENCE”
- Category
- Exhibition
- Client
- Brigada
- Year
- 2021
To celebrate Brigada’s first 10 years, we organised an exhibition titled “From Architecture to Experience” at the Gallery of the Croatian Designers Association in Zagreb.
Rather than presenting our most representative and award-winning projects in the conventional manner using posters and projections, we decided to establish an environment that embodies our perspectives on space and experience.
Thus, for this occasion, we enveloped the entire gallery space with red transparent foils adorned with hand-drawn representations of Brigada's projects. With a special audio backdrop, we created an experience of creative yet structured chaos.
Numerous former and current employees of Brigada, who have significantly contributed to the company's growth and evolution over the past decade, played a role in creating the exhibition by recording video testimonials explaining what Brigada means to them. In the interactive section, however, all visitors were invited to the same and take part in the creation of a video story that would complement this immersive exhibition.
Credits
Brigada
Damjan Geber (Creative Director)
Mia Petričević (Exhibition Concept and Design)
Marija Lukić (Project Manager)
Kristina Volf (Graphic Design)
External associates
HDD / Marko Golub
Sponsors
Pozor, Adde, Basileus, Aromabox, Kaligraf, i.m.klif
