Brigada.hr

“THE CULTURE OF SMOKING”

Category
Exhibition
Client
Adris
Year
2012

Glyptotheque, a prominent art institution located in Zagreb, Croatia, embarked on a unique exploration, delving into the intriguing connection between smoking, art, and the concept of taboo.

The resulting exhibition, set up in 2012, examines the role of smoking in Croatia's artistic and popular culture spanning the last 150 years.  

Playing with the concept of taboo, we conceived an unconventional approach—an anti-exhibition. This display intentionally conceals the exhibits, even from the museum itself. We created an entirely novel space devoid of discernible walls, floors, or ceilings, featuring only cylindrical display rooms.

Softly illuminated from within, these structures invite visitors to enter and examine them more closely. However, it is only upon stepping inside that the objects associated with taboo are unveiled.

Credits

Brigada

Damjan Geber (Creative Director)

David Kabalin (Architect, Project Manager)

Simon Morasi Piperčić (Designer)

Marina Brletić, Kristina Jeren (Architects)

Lorenzo Cetina (Assistant)

External associates

Bruketa&Žinić OM (Visual identity)

Igor Zidić, Feđa Vukić (Curators)

Domagoj Kunić, Domagoj Blažević (Photographers)

Brigada — Exhibition Design from Zagreb, Croatia

Transform exhibition spaces into captivating environments that leave a lasting impression on visitors. Using innovative materials and creative techniques, we craft immersive experiences that tell compelling stories and effectively engage audiences. Our approach to exhibition and museum design ensures each space is uniquely tailored to enhance the visitor experience, delivering exceptional results and positive feedback every time.