NEOSTAR SHOWROOM

 With the assistance of Brigada, they succeeded in building what is likely the first auto dealership that seamlessly integrates online and offline sales of used cars. Instead of placing used cars in a traditional parking lot, they have created a specially designed environment that adopts an omnichannel approach to sales.  

By following global trends that connect e-commerce and physical commerce, maximising the benefits of both to enhance the shopping experience, this showroom complements the recently launched Neostar.hr e-commerce website.

In a similar fashion to how an online customer can easily examine a used car from every angle using a 360-degree view, visitors to the showroom can use a tablet linked to each car to gain insight into the technical specifications and the status of each vehicle, as well as browse all available cars. This empowers the customer to shop independently, free from the common uncertainties and distrust often associated with the process of buying a used car.