FABUspot PERFUMERY
- Category
- Retail
- Client
- Orbico Group
- Year
- 2021
FABUspot is the outcome of our collaboration with the Orbico Group in developing a new retail concept for skincare products, make-up, and fragrances.
The concept encourages shoppers to explore new beauty products across various spatial zones and activities. The central part of the store aims to engage customers through workshops and educational sessions about new products and innovative beauty tools.
Meanwhile, the more intimate, semi-enclosed area at the back is used for personalised make-up and beauty treatments provided by professionals.
Imperfections in material textures and colours set FABUspot apart from other perfumeries, subtly shifting the emphasis from the artificial perfection often associated with the beauty industry to a more relaxed approach and store atmosphere.
Credits
Brigada
Damjan Geber, Kristina Volf (Creative Directors)
Dominik Cergna (Designer)
Jelena Babić (Architect)
Marija Lukić, Ivana Validžić (Project Managers)
External associates
Daniela Rudan Velat (Photographer)
