Brigada.hr

UPGRADING bio&bio STORE CONCEPT

Category
Retail
Client
bio&bio
Year
2016

Coffee and food in bio&bio stores

Bio&bio and Brigada are collaborating once more - this time on installing a cafe option inside bio&bio stores. Spaces for eating and drinking within stores have been a trend for a while. In big cities, consumers like to eat what they buy on the spot, typically for breakfast or lunch. So, we decided to offer customers a great place to relax and eat, instead of the street. 

We planned the cafe section of bio&bio eco product stores in accordance to their store concept, which was created during their rebranding. The results can be seen today in stores like the one in Zagreb Oktogon, or in Super Konzum on Radnička street, where one can eat a healthy sandwich, cake, vegan delicacy from eco estate Zrno, drink a fresh made superfood smoothie or organically grown coffee.

The cafe is always placed at the entrance of the store, so that it is seen by people passing from the street. As is each section of the store, the cafe is differentiated by design. Here, dark wood and steel with a rough finish are used, along with subway tiles and lowered lightning. We planned the cafe to have a space-functional organization, and designed the bar specifically for the space.

Credits

Brigada

Damjan Geber (Creative Director)

Ena Tadej (Architect, Project Manager)

Ivana Validžić (Project Manager)

Dominik Cergna (Designer)

Ana Herceg (Designer)

External associates

Domagoj Kunić (Photographer)

Brigada — Retail Design from Zagreb, Croatia

Elevate retail design to capture your brand’s essence and captivate customers. Using advanced strategies such as in-store shopper tracking, retail behavior analysis, shopper journey mapping, and heat maps, we create stunning, high-performing stores. Our final retail design is unique to every brand and retailer. It is an immersive environment that drives sales, enhances the customer experience, and exceeds expectations.