For the sixth edition of the Days of Communication held at Hotel Lone in Rovinj, we have designed a set of scenography elements that extends through all the key locations of the festival, from the entrance to the conference hall, across the terraces to the night club.
Referring to the visual identity of the Days of Communication 2018, which in its key visual shows two hands, both creative and technological, intertwined with red lines, we hacked the hotel using one kilometre of red ropes to turn visual identity into a unique spatial experience.
Red ropes symbolise the communication and connectivity between creativity and technology that surrounds us every day, which were also the theme of this year’s Days of Communication.
The installation around the hotel marked the zone of various activities within the festival and successfully communicated to all visitors and guests of Hotel Lone that an unusual festival is taking place in the hotel.
