Adris Pavilion at WMF 2016
The Adris group pavilion
The visitors of the 2016’s Weekend Media Festival were bound to notice a 10-metre-high structure in the courtyard of the former tobacco factory Tvornica duhana Rovinj. Its three floors were home to food tasting, socialising, and dancing, but also the platform for a unique perspective of the festival’s events. It was a promotional pavilion for the main festival sponsor, Adris group, and was designed by our team and executed in partnership with Bruketa&Žinić OM and Pepermint.
The pavilion’s step-pyramid shape is a continuation of the creative concept of the recent Adris annual report called The Success Factory, which was inspired by the constant growth and development of the Adris group’s business: the companies that make up the Group – Maistra, Cromaris and Croatia osiguranje. Each company presented itself on its own floor of the structure, which had the shape of the letter A to represent the unity of the Adris group.
“Our goal was to build a structure that would provide a unique view of the Rovinj archipelago, while creating a new look for the central festival space that visitors use for communication and entertainment, which are at the core of this event”, said Marina Brletić from Brigada, whose team has been designing Adris’ promotional pavilions for Weekend Media Festivals for a number of years.
Damjan Geber (Creative Director)
Marina Brletić (Architect)
Ivana Lišnjić (Business Director)
Dominik Cergna (Product Designer)
Dina Mužek (Junior Creative)
Bruketa&Žinić OM / Davor Bruketa, Ivan Čepelak (Creative Directors), Maša Ivanov (Account Director), Nebojša Cvetković (Art Director), Zrinka Požar (Account Assistant)
Mateja Vrčković, Ines Novković, Mario Pavlović (Photographers)