Retail design





Tinktura is a natural cosmetics brand, with products containing plant ingredients that, in addition to nurturing the body, positively affect health. What distinguishes Tinktura from other cosmetics brands is a comprehensive approach that makes no difference between beauty, care, and health.

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The sales space on Frankopanska Street in Zagreb reflects the brand’s energy and Tinktura’s commitment to body care and health. A simple floor plan disposition and the segmentation of products according to their purpose allow smooth movement and quick access to the desired product. The design leans on strong and energetic wall colours, dark oak in geometrically shaped shelves, and black and white illustrations of plants that are used to produce Tinktura’s creams, oils, balms, and teas.

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Shelves with products and their illuminated and illustrated backgrounds are presented as the visually most powerful element of the space, while all together they communicate the story of a wide approach to body care, thus creating a foundation and ambience in which it is pleasant to regularly discover new products that Tinktura puts on offer seasonally. In the central part of the space, customers can try out products and get advice from sales personnel.

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Kristina Volf (Creative Director)

Ivana Validžić (Project and Strategy Manager)

Jelena Babić (Architect)

Dominik Cergna (Product Designer)

External associates

Domagoj Blažević (Photographer)