ROX Beauty


Retail design





ROX Beauty, the online store that specializes in face, body and hair care appliances, has opened its first physical store in the heart of Zagreb, in Ilica 54 Street. This store allows those who due to their hectic lifestyle don’t always have the time to go to the salon, to enjoy beauty treatments whenever they want from the comfort of their own home.

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Following the “pleasure rituals” concept, we have designed a space that creates a sense of comfort, intimacy and softness – by entering the store, customers leave behind the busy outside world and step into a space that invites them to slow down and take some time to focus on their own wellbeing and self-care. This kind of concept requires a so-called total design which consistently carries the brand philosophy into the space. That is why the dominant colour in the store is reminiscent of human skin, and the rounded lines of pedestals and lighting fittings create a sense of fluidity and tenderness. A curtain divides the space into two parts– a sales area and a presentation area, while the green accents highlight the counter with the cash register and the pedestals for displaying products.

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The desired warmth of the space was achieved thanks to the carefully selected textures, fabrics, lighting, consistently rounded lines, music, and the ever so important smell.

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Damjan Geber (Creative Director)

Marija Lukić (Project Manager)

Mia Petričević (Architect)

Dina Bartolić (Product Designer)

External associates

Bojan-Haron Markičević (Photographer)