Throwback Tunnel


Exhibition design


Croatia Insurance



Grič Tunnel as a Time Machine transporting into the past of Croatia and Croatia Insurance Company

We created an exhibition which covers 2100 square meters in total, spanning the full 350 m of the main tunnel hall, including 200 m of its passageways. The foundation for the entire spatial design was concept of time travel and engaging individual historical stories. A net-like steel structure is installed in the tunnel like a tunnel inside the tunnel, the surface of which is partially empty, with an idea to take up the content of precisely those individual stories in time. The remaining surface is filled up with reproductions of historical artefacts. 

Image module
Image module
Image module
Image module

The passageways have been turned into interactive spaces featuring the specificities of the period they happen to be in. One passageway is dedicated to Nikola Tesla, showing his discoveries. The other passageway has become a war bunker, whereas the third is a tavern from the 1960’s in which the visitors can dance to the music of the time. In order to see the whole exhibition, in the central part, the visitors have to walk through a dimmed, rainy section of the tunnel representing a sort of cleansing and a break for personal reflexion after a turbulent period of war. In the end, when exiting the tunnel to enter into the future, everyone can send their own digital text message that will also become a part of the exhibition.



Creative concept, exhibition design and project managment

Damjan Geber (Creative Director)

Dominik Cergna (Exhibition Layout Designer)

Marina Brletić (Architectural Manager)

Marija Lukić (Project Manager)

Ivana Lišnjić (Associate)

External associates

Adris grupa / Predrag Grubić (Corporate Communications Director), Kristina Miljavac (Corporate Communications)

Croatia osiguranje / Maja Weber (Director of Corporate Communications Sector), Zrinka Jugec (Head of Marketing Communications), Paola Poljak (Deputy Director of Corporate Communications Sector)

Turistička zajednica grada Zagreba (Co-Organizer)

Millenium promocija / Prof. Božo Skoko, Ph.D. (Author of the Content behind the Exhibition Concept), Martina Pandžić Skoko, Ivan Pakozdi, Tamara Begić, Ružica Herceg, Maja Zrnčić, Ana Šimić, Maja Samardžić Gašpar

Bruketa&Žinić&Grey (Graphic Design, Advertising and Exhibition concept) / Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Svjetlana Vukić (Account direktorica), Zrinka Požar (Account Executive), Nikola Vukalović (Senior Designer), Vesna Đurašin (Production Manager), Ivan Kovačević (Digital Director), Iva Bolta (Digital Media Strategist), Dubravka Srkulj (PPC Specialist), Valentino Dujić (PPC Specialist), Bernarda Amidžić (Community Manager), Radovan Radičević (Head of DTP), Saša Rehtaček, Danko Đurašin, Željka Tročak, Vedran Firkelj (Head of Digital Production)
Dragan Lakičević (Creative Director)
Andrea Knapić (Art Director)

Ivan Marušić Klif (Video Projections)

Ivan Kožar (Reproduction of Nikola Tesla’s Invention)

Morana Stinčić and Igor Lenard (Scenic Designers)

Jurica Sinković (Architect)

Production / Bravarija Herceg d.o.o. (Metal Structure), FED d.o.o. (Panel Printing) , QTECH DESIGN d.o.o. (Rainy Hall), INKI-DINKI d.o.o. (Electrical Works)

Relja Ivanić and Pixell/Petar Glebov (Exhibition Photography)

Wofgang and Dolly (Video production)