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Pliva Kardio Pavilion

Category

Stand design

Client

Pliva

Year

2016

Informative-sales pavilion Pliva Kardio

This pavilion was made for Pliva to promote and educate about their medicine. Considering that the pavilion needed to communicate information clearly and quickly, while being focused exclusively towards doctors, we created a sophisticated, innovative, and high-tech visual character which compliments the unique Pliva Kardio image. The inspiration for the construction and form came from the organic structure of heart muscle tissue. Muscle contractions, dynamics and movements are suggested through its shape, while rhythmically placed lightning represents the conducting of heart impulses. Sails made out of bent metal profiles make modular shapes that associate onto transverse stranded cardiac fibers. The final shape of the pavilion communicates a clear logotype and visual identity of the brand.

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Modularity of the pavilion enables its variations. The pavilion can be configured into multiple sizes and compositions, depending on available space and location. It is open, inviting and visually attractive from all sides, but includes an intimate area for communication and promotion of the products. Aside from the construction of the pavilion, some unique elements were made for the sitting area as well. They serve as storage for promotional materials, a screen carrier that is nearly invisible, and as a desk for presenters.

Credits

Brigada

Damjan Geber (Creative Director)

Ivana Validižić (Project Manager)

Vlatka Leskovar (Designer)

External associates

Domagoj Blažević (Photographer)

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