Retail design





A Bookshop which cares – Planetopija

Many years of experience with the team behind Biovege cut down the customary analytic prep time as the client’s values were already familiar to us. Those values are respect for the environment, nature, and people, and in this case the biggest challenge was to figure out how to apply those same principles to the design of a bookshop.

The bookshop’s concept had to reflect the values promoted by Planetopija as a publishing house and library and by Biovege as their parent brand, summarized in the slogan: the best nature and man can give.  It was necessary to also design in the new space an area for eco products, a special children’s corner, and a corner where visitors can take a break and read.

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The concept is based on the idea of a bookshop which cares – a space where one can feel the attention paid to and care for both the customer and his personal growth through reading and for the environment, through the selection of eco products. Care for the environment also led to the idea of making further use of the furniture found at the location by recycling it and giving it a new function.



Damjan Geber (Creative Director)

Ena Tadej (Project Manager, Architect)

Ana Herceg (Designer)

External associates

Domagoj Kunić (Photographer)