From Architecture to Experience
From Architecture to Experience – an exhibition in the Croatian Designers Association on the occasion of the first 10 years of Brigada
In order to celebrate the first 10 years of successful business, we have set up an exhibition called “From Architecture to Experience” at the Gallery of the Croatian Designers Association in Zagreb.
Instead of showcasing our completed and award-winning projects in a traditional way with posters and projections, we have decided to create a space which displays our thoughts on space and experience. Thus, for this occasion, we have ‘dressed’ the entire gallery space in red transparent foils on which Brigada’s works were hand-drawn, and with a special sound backdrop we have created an experience of organized, creative chaos.
Many of Brigada’s former and current employees, who have contributed to the growth and development in the past decade and have made Brigada what it is today, have taken part in the creation of the exhibition. In the interactive section, however, all visitors are invited to take part in the creation of a video story that will complement this experiential exhibition.
Damjan Geber (Creative Director)
Mia Petričević (Exhibition Concept and Design)
Marija Lukić (Project Manager)
Kristina Volf (Graphic Design)
HDD / Marko Golub
Pozor, Adde, Basileus, Aromabox, Kaligraf, i.m.klif