By performing an in-depth analysis of the sales processes and the organization of the sales space at this branch of Froddo, we identified certain patterns in customer behavior and opportunities for upgrades in comparison with previous stores. In order to improve the sales process and make the shopping experience more comfortable, we decided to position within the sales space a children’s zone where young ones can play around while parents browse through the products and choose the right ones at their own pace. To make things even simpler for parents, we divided the shop up into intuitive zones and positioned products at eye-level, enabling an effortless overview and ultimate flexibility.
Parents can very easily identify which zone their children’s products are located in, make intuitive comparisons, and narrow down the selection to those models which their children will try on and ultimately take home with them. By speeding up this process we created a cozy space which places equal emphasis on both the parent and child. No longer do they experience shopping for little shoes a necessary evil, but rather, they now see it as an enjoyable experience.
Froddo concept book
After redesigning Froddo creative concept, Froddo wanted to make sure all the stores are designed to the perfection. That’s why we created a shop concept book which contains guidelines for standardization and shop design. Light mixture of shades of green and white on the front cover and a playful cartoon as a main character of Froddo story in the back are used to represent the store design and experience the brand at the first glance.
The inside of the book covers the purpose of the book of standards, to concept, design guidelines, all to the index of materials. After the thorough analysis based on which new shop concept is made, in the book we described what are the possible types of Froddo stores such as outlet or a simple Froddo corner in a shoe shop, and how exactly should each store be laid out. The book finishes up with the details about appearance of promotional materials, sales and offers means of communication and other messages that are important to reach the customer.
Damjan Geber (Creative Director)
Dominik Cergna (Product Designer)
Marina Brletić, Sandra Unterajner (Architects)
Marko Sančanin (Production Manager)
Željka Zrnić (retail analysis)
Igor Manasteriotti (Art Director)
Mia Marić (Designer)
BooBoo Tannenbaum (Illustrator)
Bruketa&Žinić OM (Communication)
Domagoj Kunić (Photographer)