Let's get physical in a digital worldIn an increasingly digital world, we firmly believe that the physical experience of space remains indispensable. Here at Brigada, we are dedicated to transforming spaces into unique experiences. Designing spaces that intrigue and uplift their users is what drives our daily work. When faced with the task of designing our very own stand, we decided to take the same approach and create a distinct spatial experience within less than 5 sq. m.

 The signature red booth is created within a steel cube frame, which serves as the structure to support more than 800 hanging pipes attached to a metal mesh. These tubes create a barrier between the stand's interior and the outside world. The booth's flooring is covered in soft red carpet, featuring a round mirror at its centre. A corresponding mirror is positioned at the centre of the upper frame, generating an infinity effect. LED light strips line the upper frame and surround the central mirror.  

This experience revolves around sensory interactions involving touch, sight, and sound. Although visitors may initially be unsure about the booth's purpose, they are invariably intrigued to enter and navigate through the hanging tubes. Upon reaching the centre, they find themselves immersed in the infinity effect created by the juxtaposed mirrors, allowing them to leave reality even if for just a moment. Furthermore, the tubes produce an acoustic effect, generating sounds when they come into contact with one another, while also acting as an insulation from the noise and commotion from the outside world.



Damjan Geber (Creative Director)

Matija Špoljar (Designer)

Zoja Ivanišević (Project Manager)

External associate

Samir Cerić Kovačević (Photographer)