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Adris Lawn Grow

Category

Stand design

Client

Adris

Year

2014

Adris lawn grow

As for the previous years, Brigada was in charge of Adris promotion during the Weekend Media Festival in Rovinj. The brief was to transform ideas and messages from Adris recent annual report to a spatial intervention in the former Tobacco Factory.

The idea of growth, through identification and nurturing of the potential was transformed by the living, organic installation with growing grass. Unlike the previous Adris promotional stands at the WMF in Rovinj, where the pavilion was primarily a visual experience, this time focus was on the phenomenon of growth.

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A natural ambient has been created, opposed to an unusual form around which festival visitors stopped, used it to relax, talk, work on their computers or just go through Adris corporate publications. Installation seemed so convincingly natural, even a local seagull decided to take a look and have a rest in the grass.

Credits

Brigada

Damjan Geber (Creativ Director)

Dino Belamarić (Architect)

Dominik Cergna (Product Designer)

Željka Zrnić (Project Manager)

External associates

Bruketa&Žinić OM/ Davor Bruketa, Nikola Žinić (Creative Directors), Zrinka Jugec (Account Director), Tanja Pružek Šimpović (Art Director), Ivan Čepelak (Copywriter), Svjetlana Vukić (Account Manager), Radovan Radičević (DTP)

Adris Grupa/ Predrag D. Grubić (Director of Corporate Communications)

Domagoj Blažević, PIXSELL/Petar Glebov, Brigada (Photographers)

 

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