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A JOURNEY THROUGH 60-YEAR-LONG VEGETA HISTORY

Category

Event

Client

Podravka

Year

2019

The first passenger train turned event restaurant in Croatia – A journey through 60-year-long Vegeta history

To mark the 60th Vegeta anniversary, we organised a “60-year-long journey”, a unique train journey from Zagreb to Koprivnica and back staging all historical phases of this iconic Croatian product.

We’ve brought our guests to revisit 1959, the year when Vegeta was first created in the Podravka factory. In cooperation with Brigada, for the first time ever in Croatia, an entire train turned into an event restaurant. On the way to Koprivnica, our guest could enjoy a celebratory menu, as well as a special entertainment programme which continued inside the old Vegeta factory in Koprivnica with a play that told the story about how Vegeta, thanks to scientist Zlata Bartl who created it, set out to conquer the world. This beautiful Croatian success story was complemented with a pleasant cabaret atmosphere enjoyed by many Podravka’s guests.

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On the way back to Zagreb, the coaches transformed into party coaches, each one representing one decade, starting with the 1960s until present day. The atmosphere of each decade was brought to life with specific props, ambience and details that marked each decade and to tie it all up we played popular music from that time. Guest could stroll from one “decade” to another and enjoy different settings.

That’s how we turned a unique journey through six decades of Vegeta history into an unforgettable event.

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Credits

Brigada

Damjan Geber (Creative Director), Kristina Volf (Creative Director), Marija Lukić (Project Manager), Mia Petričević (Architecture & Design)

Bruketa&Žiniž&Grey

Davor Bruketa, Siniša Waldinger, Zrinka Horvat Goodman (Creative Directors), Vesna Đurašin (Production manager), Maša Ivanov (Client Service Director), Tomislav Zeljko (Event Manager), Ivor Marok (Executive event manager & HoReCa specialist), Vedran Firkelj (Digital Production Manager), Radovan Radičević (DTP Manager), Ante Kantor (Project Manager), Danko Đurašin (DTP operator), Andrea Knapić (Arts Director), Dario Oxenhaim (Event Assistant), Jelena Babić (Project Manager)

Podravka 

Marinka Akrap (Corporate Marketing & Communications Director), Maja Vresk Bodalec (Marketing Communications Director), Sanja Garaj Miloš (PP Culinary Marketing Director), Lana Miletić (Corporate Marketing & Communications), Emilija Sačer (Head of Production and Creative)

Val promocija (Production)

Imhotep (Video & Photography)

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