Q stand for CeBIT
Q Software & Q Experience
CeBIT is the largest and most international computer expo. The trade fair is held each year in Hannover, Germany. It is considered a barometer of current trends and a measure of the state of the art in information technology.
This year we designed the stand for our client Q, representing its branches Q Software and Q Experince through a unique spatial experience. The stand consists of three areas—an escape box, a quick talk area and a meeting area.
The escape box is the highlight of the stand as it attracts visitors from outside and provides the unique experience of a prize contest on the inside. The interior of the box is completely dark, with gravel on the door and the scent of lavender in the air providing its visitors a glimpse into Croatia’s natural beauty, something that the lucky winner will experience in reality. A quiz about Q and Croatia is played in the middle of the box on a mounted tablet PC as white strips of light circle around the visitor, counting down the quiz time. Through the quiz visitors can learn about the company and its cultural context but also enter the lottery to win a trip to Croatia.
At the end of the game the light strips stop at the exit of the box showing the visitor a way out of the box and into the quick talk area, where the visitor can meet people from the company and arrange a meeting to discuss potential collaboration.
Damjan Geber (Creative Director)
Matija Špoljar (Product Designer)
Ivana Validižić (Project Manager)
Dina Bartolić (Product Designer Intern)
Fabular Agency (Branding)
Studio Sudar (Graphic Design)
Daniel Hermann (Photographer)