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NIKE – JUST DID IT

Category

Retail

Client

Nike

Year

2013

Nike – Just Did It

In 2013 and 2014, we designed promotional retail experiences in several Nike stores based on Nike’s global standards. For all of the projects, we implemented our strategy of creatively approaching a brand’s visual standards, believing that it takes more than ordinary two-dimensional tools to experience the desired message. In general, classic prints, posters and panels utilize only a small part of the promotional potential that a retail space offers.

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We create the positive feeling that customers experience inside the retail space by using, whenever possible, its specific layout and arrangement of elements for different forms of communication. With design that does not impose on space but becomes an essential part of it, our aim is to reinterpret the established standards, to highlight the quality and the characteristics of the brand, and to create a unique experience of space in general.

Credits

Brigada

Damjan Geber (Cretive Director)

Ivana Validžić (Production Manager)

Ivan Erkić, Katarina Perić, Dominik Cergna (Designers)

Dušan Jungić (Graphic Designer)

External associates

Domagoj Blažević, Domagoj Kunić, Katarina Perić, Ivana Validžić (Photographers)

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