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INNOVATIVE NEOSTAR SALON

Category

Retail design

Client

Auto Zubak

Year

2017

Used cars in an innovative sales design

Shopping for used vehicles can actually be a transparent and enjoyable experience. This is what AutoZubak Neostar set out to prove, and with the help of Brigada, succeeded in building what is likely the first auto dealership integrating online and offline sales of used cars in this region, in Velika Gorica. Instead of in the parking lot, here the used cars are placed in a specially designed environment which uses an omnichannel approach to sales.

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By following global trends that connect e-commerce with physical commerce, and maximizing the benefits of both to enhance the shopping experience, the concept of this showroom adds to the recently launched Neostar.hr e-commerce website. In the same way that an online customer can easily get an overview of the used car in 360 degrees, in the showroom – with the help of a tablet linked to each car – the customer can gain insight into the technical specifications and the status of each vehicle, as well as review all available cars. This allows the customer to shop independently; free and safe from the commonly uncertain and distrustful process of buying a used car.

Credits

Brigada

Damjan Geber (Creative Director)

Ivana Validižić (Project Manager)

Ana Mažuran (Architectural Project Manager)

Marina Brletić (Architect)

Ena Tadej (Architect)

Dora Kljenak (Architect)

 

 

External associates

Auto Zubak/ Dimitrije Trbović (President of the Management Board Creative Director)

Bojan Haron (Photographer)

 

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