Croatia Osiguranje Branch
Branch retail that feels like home
After more than 130 years of existence, Croatia Insurance decided to rebrand with the help of Brandoctor and Bruketa&Žinić OM. As a part of this process, a new retail concept was created by Brigada. This concept was built around the idea that the branch should feel like a ‘home’, emphasizing security and respect. It serves as a place for strengthening the bond with the local community, instead of merely a place for doing business. This approach for an insurance branch is unique to Croatia, and possibly the world. The idea came after thorough analysis, which included conversations and workshops with employees, managers and board members, and also the local communities.
New branch is now divided into two spatial zones. The Quick Zone is designed as a transactional space, in which a customer may simply and quickly resolve the basic forms of insurance. The Slow Zone, which is designed to feel like a living room, is intended for individual consultation about other forms of insurance. All furniture was designed specifically for Croatia Insurance, with production given exclusively to Croatian manufacturers. In order to unify communication within the space, we created modular walls that can be easily adapted to any room, on which promotional materials can be quickly replaced. The branches are standardized yet flexible, leaving enough space to adjust to any local demands. We designed for five different types of retail configurations, depending on size, location, and purpose.
Damjan Geber (Creative Director)
Ivana Lišnjić (Project Manager)
Ana Mažuran Brekalo (Architectural Project Manager)
Marina Brletić (Architect)
Vlatka Leskovar (Designer)
Petra Kolarec (Architect)
Marko Sančanin (Production Manager)
Bojan Haron Markičević (Photographer)