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A CROATIAN STORY

Category

Exhibition design

Client

Adris grupa

Year

2019

The exhibition showcases a 20-year-long collaboration between Adris Group and the creative agency Bruketa&Žinić&Grey

Collaboration is a shared journey with its own flow and events, and this journey is reflected in the design of the exhibition “A Croatian Story”, inaugurated in the Adris Gallery on the occasion of the twelfth Weekend Media Festival. This journey, which represents the works as checkpoints of the creative collaboration between Adris Group and Bruketa&Žinić&Grey, is displayed as a series of cut circles that are expanding and shrinking, allowing the visitor to navigate through the works and stop in each circle to contemplate the meaning behind each exhibit. According to the curator’s vision, the main topics that influenced the creation of each circle are materiality, visuality, interactivity, visual identities, exhibitions, and spatial interventions.

The shared journey reflects also the previous displays resulting from the collaboration, which have often been linked with the shape and whiteness of the circle, ever since the Adris Pavilion – Great for Kissing at WMF, “Adris Group Architecture and Design” exhibition held at the Museum of Contemporary Art, as well as the exhibition conceived for the Glyptotheque in Zagreb in 2012.

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The circumferences that are raised to a height of 100 cm in their third dimension turn the circles into negatives, into a space intended for movement and contemplation, while the positive, the surrounding area, becomes filled with horizontal surfaces suitable for displaying books in their natural position thus inviting visitors to open them, flip through them, and explore them.

The rhythm and movement through this shared journey of cut circles lead the visitor from the main entrance on the ground floor through the gallery floor, to eventually find themselves on the steps that lead to the outside area, to the porch where posters are displayed, linked to exhibitions and spatial interventions. The movement through the exhibition thus becomes a movement through inner and outer spaces of the Adris Gallery, and the shared journey reverts to its beginning, perhaps a new beginning full of impressions.

Credits

Brigada
Damjan Geber (Creative Director), Marina Brletić (Exhibition Designer), Marija Lukić (Project Manager)

Bruketa&Žinić&Grey
Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Andrea Knapić / Nenad Gavrilović (Art Director), Zrinka Požar / Sanja Gumhalter (Project Manager), Vesna Đurašin (Production Manager)

Ognjen Maravić (Photographer)
Marko Dimić/Pixsell (Photographer)

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